AR/VR Marketing Benefits, Challenges, and Future (IAB article)

Great article at IAB (Interactive Advertising Bureau) discussing the benefits of AR/VR for marketing. Here is an excerpt:

While they have their differences, AR and VR both provide superior strategies for marketers to tell stories that capture the entirety of a user’s attention and invoke natural exploratory curiosity. Virtual reality is independent of user context and replaces the real world in its entirety. VR advertising allows the user to be completely immersed into an environment of the marketer’s choice, which instantly commands the total attention of the end user and allows marketers to craft incredibly compelling VR experiences. VR offers opportunities for advertisers to connect with their audience in a visceral way that traditional channels cannot achieve.

Includes an excellent glossary of AR/VR terminology which will be very useful for agencies and and advertisers.

 

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