Oculus to Invest in Location Based Virtual Reality
According to Variety, Facebook’s VR subsidiary Oculus is looking to invest in location-based VR. They expect that partnerships with out-of-home virtual reality providers will help to sell VR headsets for home users.
Since acquiring Oculus in the spring of 2014, Facebook has focused mainly on development of VR hardware such as the Oculus Rift, Oculus Go, and Oculus Quest. With this new approach, the company is officially embracing the out-of-home VR market. This is consistent with an overall trend in the VR marketplace, as home usage has still not reached mainstream adoption levels.
Oculus has for some time worked with a few marquee partners in location-based entertainment. Most notably, Disney-backed VR startup the Void has been using modified Oculus headsets for its VR experience centers. Oculus further validated that partnership by inviting the Void to last week’s Oculus Connect conference, where the startup showed off its latest “Star Wars: Secrets of the Empire” experience to attendees.
That experience could also be a blueprint for how Oculus is going to approach location-based entertainment: Instead of just offering scaled-down versions of those experiences for users at home, the company may rely on companion pieces to tie in-home and out-of-home VR together.
This is an exciting development for VR overall, as a combination of in-home and out-of-home experiences can only provide more options for customers.
Variety‘s article can be found here.