According to CNET, the Walt Disney company has greenlit a new “top secret” virtual reality project. Little is known about this new project, other than it will be produced by Jeff Gipson, the director of Cycles (the latest VR short film from Disney Animation Studios).
“What Cycles is proving is VR is something the studio wants to explore,” said Nicholas Russell, one of Cycles’ producers and the head of the Disney professional development program that created it in four months. “The fact that they greenlit another one this quickly is proof that they might not know exactly what tomorrow looks like for Disney and VR, but we’re going to keep exploring.”
Since Facebook purchased Oculus in 2014, virtual reality has been struggling to achieve mainstream adoption. Despite promising developments in location-based VR such as the VOID, and new standalone headsets such as Oculus Quest, there is much doubt about whether VR will ultimately be successful. It’s critical that major media companies like Disney continue to create content in VR, to ensure the future of this promising technology.
Roy Kachur is a Media Technologist, IT Architect, and VR Evangelist. He has worked in the information technology field since the 1990’s, and in the media industry since 2014. He believes that VR will play a significant role in the future of media.