The VOID to add 25 new VR destinations in US and Europe
Location-based virtual reality startup The VOID and Unibail-Rodamco-Westfield (URW) announced a partnership to launch 25 new VR entertainment centers across the US and Europe. Full roll-out will be completed by 2022.
New pop-ups will open this summer at Westfield shopping centers in New York, San Francisco, Los Angeles and San Diego. Additional permanent venues will be established in Paris, London, and Stockholm.
More from today’s announcement:
The VOID, a Utah-based venture with experiential content deals spanning entertainment studios, including Disney and Sony, is recognised as the most immersive of virtual reality experiences and represents the future of entertainment. Titles include Star Wars: Secrets of the Empire, the award-winning experience by ILMxLAB and Lucasfilm; Ralph Breaks VR, by ILMxLAB created in collaboration with Walt Disney Animation Studios; Ghostbusters: Dimension, and original content Nicodemus: Demon of Evanishment, with several new experiences still to be released. The partnership will allow The VOID to scale its presence globally, taking advantage of URW’s unique network of flagship destinations. Together with The VOID, URW will offer its visitors a cutting-edge, first-to-market entertainment across its locations, in line with the Group’s strategy to differentiate through exceptional and memorable experiences.
The two companies will kick off their partnership this summer with four temporary pop-ups expected to open in August and September with Star Wars: Secrets of the Empire and Ralph Breaks VR. URW flagship destinations set to debut these pop-ups include Westfield World Trade Center in New York, Westfield San Francisco Centre, Westfield Santa Anita in the Los Angeles metro area and Westfield UTC in San Diego. All of these centres will open permanent The VOID locations in the subsequent months.
Additional permanent locations – to be announced in due time – are slated to include URW centres in cities such as Paris, London, Amsterdam, Chicago, Copenhagen, Oberhausen, San Jose, Stockholm and Vienna.
Last week, The VOID received a $20 million investment from James Murdoch. Location-based virtual reality (LBVR) is proving to be an interesting sector of the VR industry, with companies like Dreamscape, Zero Latency, SPACES and Nomadic joining The VOID in delivering premium multi-player VR experiences for out-of-home customers.
Roy Kachur is a Media Technologist, IT Architect, and VR Evangelist. He has worked in the information technology field since the 1990’s, and in the media industry since 2014. He believes that VR will play a significant role in the future of media.